As any chef will tell you, a meal is at its freshest the moment it has been prepared. That's when we freeze it.
Freezing offers many advantages including:

- Safer than cook chill
- Less temperature sensitive
- Easy to handle
- Longer product shelf-life
- Fewer deliveries required
- Flexible menu planning
- Reduced wastage
- Consistent quality product
There is often much ill informed emotion around the fresh versus frozen debate. However frozen food is often in reality 'fresher' and more nutritious than fresh or chilled food. apetito meals are frozen quickly, early in the production process to ensure that flavours are locked in and vitamin content is retained.
Nutrition plays a vital role in our lives and maintaining our customers’ good health is at the forefront of everything we do at apetito. That’s why we choose the cook freeze system - offering a streamlined process from ingredient to plate. Following food preparation and rapid freezing to -20⁰C, meals are delivered and can be stored until needed, which also reduces the amount of deliveries required.
apetito is a member of the British Frozen Food Federation and you can find out more by visiting their website www.bfff.co.uk or by visiting the their consumer site www.thenewiceage.com which contains some useful facts and figures on the benefits of frozen food.