Our history

Our history

From our origins in the Rheine, Germany to our pioneering products and state-of-the-art factory in Trowbridge, we’ve clocked up accomplishments and a history to be proud of.

Our timeline 

1928            
Waldens Wiltshire Food was founded in Trowbridge, Wiltshire as a meat and dairy processor.
 
1958            
apetito AG founded in Germany.
 
1960s          
Waldens experimented with emerging frozen food technology, producing a range of frozen meat pies for the bakery sector.
 
1970            
Working with the London Borough of Wandsworth, Waldens started producing frozen ready-made meals for the local meals-on-wheels service.
 
1971            
In Germany, apetito began working with the Red Cross and developed frozen meals for the country’s meals-on-wheels service. Both Waldens and apetito became market leaders in their respective countries.
 
1994            
apetito Services was formed to provide meals-on-wheels to local authorities.
 
1995            
Westminster Meals Limited became the first private contractor to successfully bid for a complete meals-on-wheels service.
 
1995            
apetito AG takes its first steps in the UK, acquires Waldens and begins developing quality products for community meals and a programme of innovative solutions.
 
1998            
Westminster Meals Limited was acquired by apetito UK and changes its name to apetito Services.
 
2000            
After dipping a toe into the healthcare market, we decided to launch our own dedicated healthcare division.
 
2002-2004   
apetito Services expands away from the South East into Peterborough, Leicestershire, West Berkshire and Swansea.
 
 2005            
apetito wins the Queen’s Award for Enterprise in Innovation for developing the Chefmobil meals-on-wheels delivery van revolutionising the meals-on-wheels service by cooking meals to perfect conditions en route.

2008            
Our Care Homes business unit is launched. By 2011 we had reached £3.5 million sales.
 
2016            
apetito wins the Queen’s Award for Enterprise in Innovation for the second time for our texture-modified meals for people who have difficulty swallowing or chewing.

Looking to the future

We’re always searching for opportunities to improve what we do, and we look forward to another 50 years of innovation. 
 

Making a real difference

"Whether you are a customer, a supplier, a member of team apetito, considering joining us, or just interested, I hope you will be proud to be associated with apetito. I am."

Paul Freeston Chief Executive, apetito UK
paul freeston apetito ceo