Our history

Our history

From our origins in the Rheine, Germany to our pioneering products and state-of-the-art factory in Trowbridge, we’ve clocked up accomplishments and a history to be proud of.

Our timeline 

Waldens Wiltshire Food was founded in Trowbridge, Wiltshire as a meat and dairy processor.
apetito AG founded in Germany.
Waldens experimented with emerging frozen food technology, producing a range of frozen meat pies for the bakery sector.
Working with the London Borough of Wandsworth, Waldens started producing frozen ready-made meals for the local meals-on-wheels service.
In Germany, apetito began working with the Red Cross and developed frozen meals for the country’s meals-on-wheels service. Both Waldens and apetito became market leaders in their respective countries.
apetito Services was formed to provide meals-on-wheels to local authorities.
Westminster Meals Limited became the first private contractor to successfully bid for a complete meals-on-wheels service.
apetito AG takes its first steps in the UK, acquires Waldens and begins developing quality products for community meals and a programme of innovative solutions.
Westminster Meals Limited was acquired by apetito UK and changes its name to apetito Services.
After dipping a toe into the healthcare market, we decided to launch our own dedicated healthcare division.
apetito Services expands away from the South East into Peterborough, Leicestershire, West Berkshire and Swansea.
apetito wins the Queen’s Award for Enterprise in Innovation for developing the Chefmobil meals-on-wheels delivery van revolutionising the meals-on-wheels service by cooking meals to perfect conditions en route.

Our Care Homes business unit is launched. By 2011 we had reached £3.5 million sales.
apetito wins the Queen’s Award for Enterprise in Innovation for the second time for our texture-modified meals for people who have difficulty swallowing or chewing.

Looking to the future

We’re always searching for opportunities to improve what we do, and we look forward to another 50 years of innovation. 

Making a real difference

"Whether you are a customer, a supplier, a member of team apetito, considering joining us, or just interested, I hope you will be proud to be associated with apetito. I am."

Paul Freeston Chief Executive, apetito UK
paul freeston apetito ceo