Retail Operations Manager
Competitive Day Rate


The Role and Team


Established in 1991, Wiltshire Farm Foods is the UK’s and Ireland’s leading frozen home meals delivery service and part of the apetito group. We provide delicious and nutritious meals to many thousands of customers who wish to remain independent in their own homes.
WFF Munster is a new territory where there is a significant retail opportunity to inspire greater growth and deliver outstanding customer service. Our mission is to make a real difference to the lives of customers, through good food and thoughtful service.
While most of our network is run by dedicated Franchise Partners, the WFF Munster territory is currently one of our in-house retail businesses owned by apetito, supported by Finance, HR and Marketing colleagues based in our Business Support Centre in Trowbridge, Wiltshire.
The Retail Operations Manager will be engaged as a contractor whilst the start up business is developed. Once the business has reached critical mass our intention is to sell on the business to an entrepreneurial franchisee, the contractor would have the opportunity to be a franchise partner candidate.
The key focus is to deliver an exceptional level of business growth and profitability. The successful candidate will be building the business from the ground up and over time be able to develop, lead and inspire their own local team to achieve greater success. You will be responsible for retail sales growth and all operations.
The Retail Operations Manager needs to take ownership of their territory.

Objectives and Key performance indicators (KPI’s) include:
- Achieve sales targets
- Increase new customer acquisition
- Improve customer retention
Profit & achieving our P&L objectives:
- Achieve operational benchmarks e.g. Labour hours, health & safety & efficiency of our delivery & picking operation
The Retail Operations Manager is expected to deliver outstanding local marketing campaigns, adopt best practice and maximise the benefits of our Customer Relationship Manager (CRM) system.
The role will have full P&L responsibility and will report to apetito 


Who we are


apetito is the UK’s and Ireland's leading supplier of food to the health and social care sectors. Servicing over 400 hospitals, 450 care homes and thousands more through our work with Local Authorities, we produce delicious, nutritious and sustainable meals for people at home or in care. Through our food we look to ‘make a real difference’ to all our customers, up and down the country.

Our Values

Established in 1958, as a family-owned business, our values sit at the very heart of what we do. We are proud to be a business that ‘makes a real difference’, committed to producing ‘great food to be proud of’. We have developed a range of products designed to ‘enhance health and well-being’ for all our customers. We are proud supporters of British food and farming and focus on using the best ‘ethical and sustainably’ sourced produce.

We are driven by a ‘passion for service’, dedicated to feeding some of the UK’s most vulnerable people, offering healthy and delicious meals to customers across the UK and Ireland.

Ethical & Sustainable

As a business which operates within food manufacturing, we believe we have an obligation to make a positive contribution on society. With over 300 products in our range, we ensure our produce is ethically and sustainably sourced, working only with suppliers who share our commitment to making a positive impact.

We’re a proud member of the Ethical Trade Initiative (ETI), a leading alliance of companies, trade unions and NGOs, that promote respect for workers rights globally. All our new suppliers now operate under the ETI’s guidelines.

We are also a member of The UK’s Plastics Pact, an initiative looking to transform the plastic packaging industry in the UK. As part of the initiative, we have committed, along with other ambitious targets, to eliminate unnecessary single-use plastic completely by 2025.

We have also made a commitment to our employees – we’re recognised as an accredited Living Wage employer by the Living Wage Foundation. Joining an elite group of FTSE 100 companies and public sector organisations.


  • Drive business growth in order to deliver high level profitability.
  • Inspire their team to bring joy to the lives of customers, through good food and thoughtful service.
  • Health & Safety
  • Develop a clear business plan for growth by utilising all available marketing resources to drive new customer acquisition and retention.
  • Manage the delivery of our customer service strategy, our exciting new marketing plan and brand re-launch.
  • Ensure the franchise consistently delivers exemplary service to our customers at all touch points.
  • Utilise CRM (Customer Relationship Management) potential.
  • Plan and maintain effective logistics routes for deliveries to customers. Regularly review the effectiveness of round planning to deliver outstanding sales growth, customer service and efficiency.
  • You will need to ensure that you proactively use all the CRM tools available to maximise customer recruitment and retention.
  • Identify and implement operational best practice.
  • Be proactive in identifying areas of opportunity to improve the business.
  • Ensure execution is outstanding by building effective measurement and control into all activities.
  • Build the business so to deliver high levels of profitability with a focus on operational KPIS’s and management of P&L




Strong Leadership Skills 

Experience of people engagement/leading a team.

At least 12 months commercial experience

Degree or equivalent


Desirable (but not essential):


Experience in project management

Experience in sales or a business development capacity

Knowledge or passion for food and nutrition

CIM Diploma or other marketing qualification
Experience of the elderly market - an empathy for our customers


  • Location

    IE-Cork, UK

  • Contract


  • Closing date

    1st July 2019

Apply now