Client Development Manager - Scotland and NI
Competitive Salary + Car + Bonus + Benefits


The Role and Team


Apetito are approaching a 11 year presence within the Care Homes sector and now cater for 18,000 residents daily across 450 Care Home sites. The role of the Client Development Manager has been key in the growth of this highly successful division.  


The Client Development Manager (CDM) is the critical link between the customer and apetito.


From a customer’s perspective, the CDM is the face of apetito and an instrumental part of the success of apetito partnerships. Responsibilities include: Set-up of new customers, Budget management, Site auditing, Menu planning, Training of: ordering systems, food system, plate presentation, specialist diets etc. and the day to day point of contact for the customer.


From apetito’s perspective, the Client Development Manager is not only in post to deliver a first-class customer experience but are pivotal to the retention of business, both for securing long term partnerships with their customers’ through a clear understanding of their individual customers’ needs but also in ensuring a sustained level of spend within each customer as well as identifying and converting opportunities to grow revenue within their customer base.


This role requires a real self-starter, after a thorough 8-10 week induction you will be responsible for managing your own diary and ensuring you allocate your time wisely, ensuring customer service levels and relationships are sustained as well as delivering on growth opportunities across your territory of c. 40 partners.


The successful candidate will need to be able to work effectively alone to achieve their individual objectives whilst also being a team player who works well in a team environment to deliver shared objectives.


The successful candidate will be covering the Scotland and NI Region with the ideal home location being Glasgow/Edinburgh although flexibility may be given to the right candidate.


Who we are

We’re the leading food producer for the health and social care sector, providing delicious, nutritious and sustainable meals for people at home or in care.

We’re also the parent company of Wiltshire Farm Foods, the UK’s premier home-delivery service for ready-made meals.

Through our wide range of well-presented, nutritious meals to suit every taste and dietary need, we aim to make a real difference to lives of elderly and vulnerable people in care.

We’re proud to be a Living Wage employer and member of the Ethical Trading Initiative. We support British food and farming and operate a successful programme of waste reduction and resource efficiency across our whole business.

In addition to your salary you will receive a comprehensive training program, 25 days annual leave holiday entitlement, the ability to buy additional annual leave, retail discounts, free car parking, subsidised staff restaurant, free turkey (or voucher) at Christmas and much more !




  • Retention is the key challenge of the CDM role. The targets set are to achieve 95% Account & Value retention on existing accounts.


  • A key element of this role is to ensure that we mobilise our service excellently. This will involve introducing our system, training staff and leaving them appropriately skilled to continue the service.

Business Development

  • To work closely with Key Account Manager's (KAM’s) to develop group opportunities for further business development. Apetito target Groups as opposed to Independents and the development of on-going business is often as a direct result of a successful mobilisation.


  • External relationships are obviously key to the success of this role, but CDM’s are required to work closely with other divisions, to include Marketing, CS&D and Product development, Healthcare, LA and WFF.


The CDM would typically manage a portfolio of around 40 customers with a key focus on budget control, delivering training needs, product presentations and dispute resolution.

The role will also be expected to promote apetito throughout the Care Homes marketplace through extensive networking.




Account Management

Highly organised approach

Strong commercial and analytical acumen

Self-motivated and driven to deliver results

Excellent time management

A clear vision of how to add value and a proactive approach to get things done

A consultative approach to bring others with you along a journey

First rate communication, both written and verbal

Confidence in leading of meetings

Adaptable to relate and engage with staff at all levels

Proven background in training through a patient, confident and adaptable approach

A passion to make a real difference

Confidence in identifying correct practise and challenging incorrect practise


Highly Desirable (But not essential)


A background in…


A management role within the Care Homes sector

A senior role within the catering industry

A nutrition focussed role within the Care sector (Dietician, Nutritionist, SALT etc.)

Advanced Food Hygiene Training and Qualification


A Willingness To…

Work flexible hours

Ability to stay overnight -Typically no more than 1 night per week

Significant travel depending on home & work locations

Live or willing to relocate within reasonable distance of work location



A driving licence is an essential requirement for the role due to the natureand frequency of the travel required.


Due to the nature of this role a Disclosure Scotland Check will be required.


  • Location

    Home Based, UK

  • Contract

    Permanent (Full-Time)

  • Closing date

    11th October 2019

Apply now