apetito | Wiltshire Farm Foods is delighted to be the lead sponsor for the inaugural Tour de Trowbridge 2026 cycling event, which takes place on Sunday 31st May.

This exciting new community sporting event will bring together cyclists of all ages and abilities from across Wiltshire, Somerset and beyond. There will be four professionally managed routes, ranging from 5 miles to 79 miles through the scenic Wiltshire countryside, starting and finishing in Trowbridge Town Park.

All event profits will be donated to Wiltshire & Bath Air Ambulance, St. John Ambulance Wiltshire and the Mayor of Trowbridge’s Charity Appeal.

Lee Sheppard, Director of Corporate Affairs, Policy and Sustainability at apetito said:

“As the largest private sector employer in Trowbridge, with a history in the town going back to 1928, we are delighted to be supporting the fantastic new Tour de Trowbridge event for Wiltshire.

“We are committed to enhancing the health and wellbeing of our customers, colleagues and the wider community and this event provides a brilliant opportunity to champion an active lifestyle, bring people together and strengthen community spirit.

“We look forward to seeing many members of our apetito | Wiltshire Farm Foods team getting involved in the Tour de Trowbridge and are proud to play a key role in supporting the event’s success.”

The Tour de Trowbridge is presented by the Trowbridge Chamber in partnership with Trowbridge Town Council and Iconic Cycling Events, which organises cycle rides for towns and cities across the UK, including Oxford, Chester, Canterbury and Bath. The Iconic team will oversee marshalling, rider safety, route planning and logistics to deliver a memorable, high-quality experience for cyclists of all experience levels.

To find out more or take part in the Tour de Trowbridge, event registration is now live here.