Ian Stone, Chief Commercial Officer of apetito - has been appointed as President and Chair of the British Frozen Food Federation (BFFF). He takes over from outgoing BFFF President and Chairman Nigel Broadhurst, who until July, was joint managing director of Iceland Foods.
As a key partner to the Health and Social Care sectors, Trowbridge’s largest employer, apetito, is a leading provider of meals working closely with NHS trusts, care homes, nurseries, and schools. The company has been a key supporter of, and stakeholder within the BFFF for many years.
The company is widely respected as an expert in the provision of award-winning meals that are nutritious, meet specialist dietary needs, and support excellence in dining.
BFFF is the leading Trade Association for the Frozen Food’ sector. Its mission is to promote and protect the interests of its members who cover the whole of the entire cold chain, including large companies to SMEs.
“There is no question that 2020 has been a year of great challenge for our BFFF’ members – many of whom have seen their business disappear overnight as Covid-19 has impacted on Hospitality markets and now, we also have Brexit ahead.
“2021 is going to be another tough year, and I am looking to support and help our members navigate what promises to be a rocky path ahead.
“Frozen foods play an important role across the out of home sector, and let’s not forget what a fantastic industry, frozen food actually is…. It is a dynamic, innovative sector that has confounded its critics over many, many years”.
The Chair and Presidency of the BFFF is a two-year tenure-ship.