Paul Freeston Announcement

Paul Freeston stepping down as CEO and Chair of apetito UK & North America

Paul Freeston stepping down as CEO and Chair of apetito UK & North America

Paul Freeston has announced that after 25 years at apetito he will be stepping down at the end of the year (December 2024).

Under Paul’s leadership, apetito UK and its Wiltshire Farm Foods home delivery business has grown from £30m to £250m in the UK, whilst increasing its team from 400 to almost 2000. He also led the apetito Group into Canada and USA and has been a member of the International Group Board since 2007.

Paul said:

“My passion for our business and belief in its future potential to grow and make a real difference is undiminished. I have loved every moment. However, at the end of 2024, it will be time to pass the baton on as I am looking to invest my energies into new business opportunities and challenges.

“I’m immensely proud of what we have accomplished as a team and know that I leave behind a strong legacy and a team poised for even greater success in the future.

“apetito is a fantastic company making a real difference to the people we serve. It also benefits from long term stability through family ownership”.

Robert Düsterberg, Deputy Chairman of the apetito Group and a member of the owning family said:

“At “Paul has grown our business with unparalleled passion and dedication and been the driving force behind the success of apetito UK, transforming challenges into opportunities and always having a clear vision of the direction the company needed to go.

“His unwavering commitment and visionary leadership have shaped apetito UK and led the Group into North America. We want to express our deepest gratitude for these exceptional achievements.

“With Paul stepping down, we will prepare for the next phase of growth and work on the succession plan is underway”.

For further information please contact:

01225 962592