Wiltshire Farm Foods, the UK’s leading home meals delivery service, has today announced the appointment of Vicky Cojeen as its new Managing Director.

Vicky joins from Jordans Dorset Ryvita, where she was Marketing and R&D Director and a member of the executive team for the past eight years. With a distinguished career in food and FMCG, Vicky has previously held senior roles with Cadbury and other well-known household brands.

She brings a wealth of board-level experience and is recognised as a dynamic and entrepreneurial leader, with a proven record of driving growth, building market share, and translating consumer insights into successful strategies.

Speaking about her new role, Vicky Cojeen said:

“I am delighted to be joining Wiltshire Farm Foods at this time. It is a brand with an outstanding reputation - not only for its high-quality, nutritious meals but also for the exceptional service it provides to customers across the UK. I look forward to working with the team to continue growing the business and ensuring we deliver real value and care for our customers every day.”

Ian Stone, CEO of apetito and Wiltshire Farm Foods, added:

“We are delighted to welcome Vicky to the business. She brings exceptional experience in leading food brands and a track record of inspiring teams to deliver results. Wiltshire Farm Foods is a much-loved service that makes a real difference to people’s lives, and under Vicky’s leadership we are confident it will continue to go from strength to strength.”

Every week, Wiltshire Farm Foods delivers hundreds of thousands of delicious and nutritionally balanced meals direct to customers’ homes. With a trusted reputation for “traditional, old-fashioned service” and a menu designed to support independence and dignity, the brand is proud to serve older people and those who need a little extra help - keeping customers safe, nourished, and well-cared-for in their own homes.