New Chapter for apetito as it Enters Period of Investment and Growth
New Chapter for apetito as it Enters Period of Investment and Growth: Ian Stone Takes Up CEO Role of apetito UK
apetito UK is pleased to announce that Ian Stone has officially assumed the role of Chief Executive Officer, succeeding Paul Freeston who stepped down at the end of 2024.
Ian, formerly Chief Commercial Officer of apetito UK now leads the full UK operations both into apetito's business-to-business markets and to consumers in their own homes, through the company’s retail brand Wiltshire Farm Foods.
Reflecting on his appointment, Ian Stone said:
"Each of our divisions represent an outstanding growth opportunity, and the next five years will see major investment into the future of our UK business - expanding production and logistical facilities and investing in our people.
“We have an incredibly talented management team that I am proud to be working with. Our collective commitment to our mission of 'Making a Real Difference' drives every aspect of our business and I am confident that with our dedicated team, strategic investments, and unwavering focus on our customers, apetito UK is poised for a bright and successful future."
To support apetito's ambitious growth plans, Mandy Chambers has been appointed to the role of apetito’ Sales and Marketing Director (B2B).
In her new role, Mandy joins the company’s Executive Board and will now oversee apetito's four business units (Healthcare, Care Homes, Local Authorities and Education) - as well as the Marketing, Category, and Business Development functions.
Mandy joined apetito in 2017 focused on Specialist Nutrition within its world-class Graduate Programme before going on to launch apetito into the Independent Schools Market. She has led the company’s rapidly growing Healthcare business since 2022.
Ian Stone commented:
“Mandy has been instrumental in driving our rapidly growing Healthcare business in the last two years. Her prior success as Head of Business Development, where she led apetito into the Independent Schools Market, showcases her strategic insight and leadership capabilities."
Speaking on her new role, Mandy Chambers added:
"I am delighted to take on this new role and look forward to working with our talented teams to continue our journey of growth whilst ensuring we continue to deliver fresh innovation and exceptional value to our customers.
“Together, we will continue to drive apetito's mission of ‘Making a Real Difference."
In alignment with apetito's growth strategy, the company is planning a major investment into its Trowbridge and Portbury facilities to enhance production capacity and logistics infrastructure.
This investment will empower apetito to better serve its expanding customer base and reinforce its market leadership.
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